The brand’s goal was to advertise and publicize the services branch of iFood, called iFood Benefícios, increasing website traffic and generating new customer acquisitions.
Through Programmatic Display campaigns and audience and performance studies, we understood the client's target and narrowed down the strategies. Thus, directing communication to the channels and people that best fit iFood Benefícios’ product.
After an 8 month-long campaign, we generated more than 300K in clicks, with a Connect Rate of 59.93%. That is, more than 18 thousan
We reached over 1,003,566 people, driving conversion assistance, direct conversions and a lot of traffic. We used assisted traffic to measure how many users accessed the client's website without direct interactions (per click) through our Programmatic Media campaign, and so, we were able to understand in depth the strength of programmatic media’s influence on other media.
