Usaflex, one of the largest footwear companies in Brazil, approached us in early 2021 with the mission to reach new users and spread the brand's message via Display Ads and Youtube.
To help with day-to-day optimizations, we implemented a DMP technology on the client's website which helped us to better understand the behavior of Usaflex users and understand which channels and products sparked the interest of this audience. We also took the opportunity to create custom audiences that were used in Remarketing and Lookalike strategies.
So far, we have reached more than 42 million people, and generated more than 67,000 purchases for their online store.
